Casino patrons are the bread-and-butter, and they must be fed and hydrated to keep them gaming. The heart of the Hard Rock lies in its casino and food-and-beverage operations.

Sharper Image made the opening mark with a remote-controlled T-Rex that invited attendees to come in and shop. The sprawling facility is so new the shopping arcade's tenants were still struggling to open yesterday as employees frantically steamed clothes and assembled racks. The $1.5 billion expansion's focus was the opening of the 450-foot tall, 638-room Guitar Hotel and the seven-story Oasis tower that features 168 rooms and swim-up suites, along with the glorious return of Hard Rock Live.Īlso new is the Oculus, a Las Vegas-like indoor sound and light show with a circular dancing fountain, which offers several trippy scenes, including whales gliding through a city. The Seminole Hard Rock Hotel & Casino premiered its Guitar Hotel yesterday with festivities filled with celebrities, a signature guitar smash, and a pool party complete with mermaids and mermen.

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